HORNS of VALOR
With horn like stone and ancient skin, rhinos wear the silence of time—as if the ages passed them by, unnoticed
For over 50 million years, rhinos have rumbled across eons, surviving against all odds, outlasting predators, enduring climate change, and conquering diseases. Their remarkable resilience and tenacity have made them one of the most captivating species to have ever roamed the earth. Their tough, weathered skin, like an ancient suit of armor, bears the scars of countless encounters and embodies the wisdom of the ages.
Rhinos exude an eternal aura, as if the very concept of time has forgotten about their existence, making them a mesmerizing subject that transcends the bounds of time.
The very asset that made them prehistoric will be their liability, a poignant reminder that evolution is an unyielding force that spares no one, not even the most resilient of species.
BEYOND THE AGES
Rhinos, as an umbrella species, safeguard the well-being of countless other species by preserving diverse grasslands, minimizing fire risks, and enriching the soil. They act as vital carbon sinks, curbing the detrimental effects of atmospheric carbon dioxide and combatting global warming.
The very asset that made them prehistoric will be their liability, a poignant reminder that evolution is an unyielding force that spares no one, not even the most resilient of species. A staggering 500,000 rhinos graced our planet at the turn of the 20th century. This awe-inspiring number dwindled to a mere 70,000 by 1970, and today, a mere 27,000 rhinos remain in the wild.
The majestic creatures face an imminent threat from the relentless expansion of human populations and infrastructure, leading to fragmentation of their habitats. They are relentlessly poached for their horns, driving them dangerously close to the brink of extinction.
Their fate is bound together in this unforgiving wilderness; their best weapon is one another.
27,000
ROAM THE EARTH
IN THE SHADOW OF GREED
BLOOD GOLD
$350,000
COST OF OF RHINO HORN
Asia’s soaring demand for rhino horn will loom rhinos to extinction
Rhinos endure unspeakable horrors as they fall victim to darts, poison, snares, and high-powered rifles. Their majestic faces are brutally mutilated, often while still alive, as hatchets or chainsaws tear their precious horns away. In their agonizing suffering, these incredible creatures face a slow death from hemorrhage, while their helpless young bear witness nearby.
The merciless killing of these prehistoric beings is just one tragic symptom of a broader malady—an epidemic of greed, corruption, and organized crime that infiltrates every link in the chain of command. From brave rangers risking their lives on the front lines to the insatiable demand in Asian markets, the sinister pipeline of poaching reveals the profound extent of this war.
With slow maturation and a reproductive cycle spanning up to twelve years, male rhinos struggle to replenish their dwindling populations. A mother gives birth to a single calf, nurturing it for an extended period of up to 18 months. In this alarming reality, rhinos simply cannot reproduce swiftly enough to counterbalance the relentless decline they face.
Driven by myth, the trade in rhino horn continues to flourish.
In Traditional Chinese Medicine, it’s believed to heal—hangovers, fevers, even cancer.
But the truth is quiet and plain: rhino horn is nothing more than keratin,
the same as our hair, our nails.
No cure, no magic—just a lie wrapped in centuries of belief.
Yet still, rhinos fall, their horns stolen for hope that holds no truth.
HORNY FACTS
2nd-largest land animal
Up to 7,000 lbs
Live 40 years
Horns made of keratin
Group called a crash
Small brain
Run up to 40 mph
Dung used as messages
Poor eyesight
Birds help spot danger
